Loud, up-tempo sets move foot traffic faster
Music categorised as “loud” moved shoppers through a store more quickly — without reducing the value of what they bought.
Smith & Curnow, 1966
Visuals are no longer enough. IMD scores your stores, lounges and showrooms with licensed, brand-fit playlists — programmed by real music directors and played from a plug-and-play cloud you control from anywhere.
On air now
Decades of retail research show the soundtrack of a space is not décor — it steers behaviour. IMD turns that evidence into programming decisions.
Music categorised as “loud” moved shoppers through a store more quickly — without reducing the value of what they bought.
A low-tempo beat tends to slow customers down — and the longer dwell time increases the volume of their purchase.
The genre on the speakers significantly shifts how the offer is read — expensive or cheap, high-end or casual, premium or everyday.
IMD gives your in-store customers a unique experience by curating a playlist that sets the tone of your brand and complements your visual identity, so every channel tells one message. Through a range of online portals, your customers reach auditory experiences that match your image, presence and spirit.
Tune playlists by time of day or night, holidays, national days, prayer times, celebrations and offers — managed across your whole network or branch by branch. Partner with IMD for its turnkey plug-and-play service and go live in no time.
Owners and managers hold the entire auditory experience — playlist, genre, volume and timing — from one easy media player they can drive remotely.
The core service — a living, brand-fit soundtrack programmed for the floor and pushed to every location from the cloud.
Signature edits and re-works so the sound is unmistakably yours.
Bespoke programmes built around your brand brief.
Branded stations for web, social and mobile.
Music-on-demand delivered as a service, ready when you are.
IMD is a turnkey, plug-and-play service with third-party integration built in. Connect the player, and your curated programming streams from the cloud — synced, scheduled and offline-ready, with no studio to run.
Set up a location
Tell us about your locations and the feeling you want on the floor. A music director will come back with a tailored programme and a plug-and-play plan.
